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Phishing & online fraud

Security • SFG Best Practices

Phishing and online fraud: the right reflexes

Fraud attempts are becoming increasingly credible. Insurer logos, fake portals, signature requests or login notifications: learn to recognize the warning signs before clicking.

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Why talk about it now?

A fraudulent email can now look completely legitimate

It may use an insurer’s logo, imitate an official communication, use a colleague’s name or redirect you to a login page that looks almost identical to the one you use every day.

For an advisor who receives communications every day from insurers, clients, partners and different platforms, a few seconds of verification can make all the difference.

$704M+
in reported fraud losses in Canada in 2025.
$2.4B+
in reported losses since 2022.
5 to 10%
of fraud cases are believed to be reported to authorities.
🎣

What is phishing?

Phishing consists of impersonating a trusted person or organization in order to push you into taking an action.

Clicking a link Fake portal Attachment Password Verification code Payment Confidential information
Stay alert

Fake emails an advisor could encounter

Some scenarios are especially credible in an advisor’s day-to-day work.

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An email supposedly sent by an insurer

The message may use the correct logo, the correct colours and perfectly credible wording.

“An important document is available in your portal.”
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A fake login or password notification

The link may take you to a fake page designed to collect your email address and password.

“Your Microsoft 365 account will be suspended.”
✍️

A fake electronic signature request

An unexpected notification may imitate a signature service you actually use.

“A document is waiting for your signature.”
📎

An unexpected invoice or attachment

A file presented as a PDF or client document may contain a malicious file or lead to a fraudulent website.

Ask yourself: “Was I actually expecting this document?”
👤

A message that appears to come from a colleague

Fraudsters may use a familiar name while using an email address that is very similar to the real one.

Never rely solely on the displayed name.
Watch for these

🚩 7 signs that should get your attention

1

A sense of urgency

“Immediately,” “account suspended,” “action required today.”

2

An unusual email address

Always check the sender’s full email address.

3

A login request

Be cautious of a sudden request to log back into a portal.

4

A request for your password

Never send your password by email.

5

A request for a verification code

Never share your MFA code or a code received by SMS.

6

An unexpected attachment

Even a professional-looking file can pose a risk.

7

Something seems unusual

A process or request that differs from the usual deserves verification.

Before clicking

⏱️ The 10-second rule

Take a few seconds and ask yourself these five questions.

01
Who is really sending me this message? Check the sender’s full email address.
02
Was I expecting to receive this email? An unexpected document deserves greater caution.
03
Why am I being asked to log in? An unusual login request should get your attention.
04
Is someone trying to make me act quickly? Urgency is a technique frequently used by fraudsters.
05
Can I perform this action directly through the official portal? If so, do not use the link contained in the email.

🌐 When in doubt: go directly through the official portal

If an email tells you that a document is available in your insurer portal, you do not necessarily need to click the link you received.

Open your browser and go directly to the official portal you normally use.

Prevention

🔐 Protect your accounts as well

🔒 Enable multifactor authentication

When MFA is available, use it. It adds an additional layer of protection even if your password is compromised.

🔑 Use different passwords

Avoid reusing the same password for your email, insurer portals, professional tools and personal accounts.

🗝️ Use a password manager

It allows you to generate and store unique and complex passwords.

💻 Keep your devices up to date

Regularly install updates for your operating system, browser and software.

AI

With artificial intelligence, fake messages are becoming more credible

Spelling mistakes are no longer a reliable indicator. AI can produce professional, personalized and highly credible messages. A perfectly written email can therefore still be fraudulent.

🚨 Did you click on a suspicious link?

What matters now is how quickly you react.

1

Immediately stop interacting with the website or email.

2

If you entered a password, change it immediately through the official website.

3

If that password is used elsewhere, change it on the other affected accounts as well.

4

Notify SFG quickly so that the necessary measures can be taken.

5

If access to an insurer portal may have been compromised, contact the appropriate service to secure the account.

6

If necessary, have your computer checked by your IT support team.

The SFG reflex to remember

STOP → VERIFY → ACCESS DIRECTLY → REPORT

STOP

Do not click immediately.

VERIFY

Check the sender, the link and the nature of the request.

ACCESS DIRECTLY

Open the official portal yourself rather than using the link you received.

REPORT

If something seems suspicious, inform SFG quickly.

One final tip

Trust your doubt

You do not need to be a cybersecurity expert to adopt the right reflexes. Taking a few seconds to verify a sender or go directly to the official portal can prevent the compromise of an account or confidential information.

When in doubt: don’t click, verify.